Dafni began as a father–daughter startup, developed in their home garage to answer a clear need: a fast, safe, and accessible way to straighten hair without expensive salon treatments or harmful products.

Our challenge was to transform this idea into a product that delivers quick and effective straightening while ensuring safety, scalp protection, and an ergonomic design suitable for everyday use.

We guided the project from concept to production.

Research and Insights: Conducted market analysis and user studies to define product requirements.

Patented Technology: Developed a unique heated-bristle system with soft, spring-mounted, insulated teeth that ensure even heat distribution and scalp protection.

Design and Ergonomics: Created a modern, comfortable form optimized for daily handling.

Production Readiness: Established a reliable manufacturing line and supplier management for global scale.

Turning a Garage Invention into a Global Category

Dafni became the world’s first electric straightening brush, gaining international recognition and global sales. It was awarded the Nykaa Femina Beauty Award, and showcased how Arkit leads projects from idea to mass production, combining functionality, user experience, and aesthetic design.